Ever-changing technology and web use have radically transformed journalist models and practices. Social media, and the opportunities it throws up for professionals and the public, are weighing ever more heavily in all regions of the world.Hailing from various political and regional backgrounds, these organisations and journalists are tackling the same issues, often single-handedly. Whether they need to acquire new skills in order to join in this total overhaul of the media, or define viable economic models, the extent of their needs is on a par with the challenge of producing independent, top-quality news.
Aware of the growing importance of social media in emerging and developing nations, CFI is supporting and bringing together ever more players via various initiatives within its 4M programme.
Its aims: to support and foster professionalism among these players and forge a network with a view to "North/South" and "South/South" cooperation, pinpointing and sharing technical and editorial innovations.
CFI is undertaking commitments alongside online news players to support plurality in the media and the diversity of editorial content. It is thus participating in the production and broadcasting of independent, top-quality news, representing an ever-changing society.
FOSTERING PROFESSIONALISM AMONG SOCIAL MEDIA PLAYERS AND HELPING THEM TO CONNECT
The 4M label is geared around three major initiatives. The regional forums, the annual international meetings and the training workshops. These opportunities for meeting up and sharing expert knowledge are tailored to the specific needs of producers and broadcasters of online news. 4M is thus fostering a balanced structure of the social media scene, ensuring player diversity.